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Google Analytics 4 (GA4) is Google’s free tool for counting website visitors. Once it is connected to your Sell Page:
  • Every visit is counted (page_view).
  • Every time someone fills in your lead form, it is counted as a lead (generate_lead).
You need: a Google account (for example your Gmail). It takes about 5 minutes.
Your Sell Page already has simple visitor stats in Insights → Overview. Use Google Analytics if you want the numbers in your own Google account too.

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Part 1: Get your Measurement ID from Google

1

Open Google Analytics

Go to analytics.google.com and sign in with your Google account.
  • First time? You will see Welcome to Google Analytics. Click Start measuring.
  • Already use Google Analytics? Click Admin (the gear at the bottom left), then + Create → Account.
No Google account yet? Create one for free — a Gmail address works.
2

Name your account

In Account name, type your business name, for example:
Leave the data sharing boxes as they are. Scroll down and click Next.
Create an account in Google Analytics with the account name SellAgent
3

Name your property

A property is the place where your Sell Page’s numbers are kept.
  1. Property name: type
  2. Reporting time zone: choose your country and time zone.
  3. Currency: choose your currency.
  4. Click Next.
Create a property in Google Analytics with the property name SellAgent Sell Page
4

Describe your business

  1. Industry category: pick the one closest to your business.
  2. Business size: pick your team size (for example Small).
  3. Click Next.
Describe your business: industry category and business size
5

Choose “Generate leads”

Tick Generate leads — that’s what your Sell Page does. Then scroll down and click Create.
Choose your business objectives with Generate leads ticked
6

Accept Google's terms

A window with Google’s terms opens. Choose your country, tick the box(es) to agree, and click I Accept.
7

Choose Web and enter your page address

Google asks where your data comes from. Click Web, then fill in:Click Create & continue at the top right.
Set up a web stream with the website URL and stream name SellAgent Sell Page
8

Copy your Measurement ID

Google may first show installation instructions with a block of code. You don’t need the code — SellAgent adds it for you. Close that window with the X.You now see Web stream details. Your Measurement ID starts with G- (for example G-AB12CD34EF). Click the copy icon next to it.
Web stream details with the Measurement ID and its copy button
Can’t find your Measurement ID later? Click Admin (gear at the bottom left) → Data streams, then click your stream. The ID is on the screen that opens.
Admin, Data streams, and your web stream in Google Analytics

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Part 2: Add the Measurement ID to your Sell Page

1

Open Integrations

In SellAgent, open your Sell Page. Click Insights at the top, then Integrations on the left.
Insights and Integrations in the Sell Page builder
2

Paste the Measurement ID and save

In the Google Analytics 4 card, paste your ID into Measurement ID and click Save.
The Google Analytics 4 card in SellAgent with the Measurement ID field and Save button
The card now shows a green Connected label.
3

Publish your page

Click Publish (or Republish) at the top right. Google Analytics only starts counting on your live page after you publish.

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Part 3: Check that it works

1

Visit your live page

Open your published Sell Page. Turn off any ad blocker first — ad blockers stop Google Analytics from counting you.
2

Look at Realtime

In Google Analytics, click Reports (the chart icon on the left), then Realtime overview. Within a minute you should see at least 1 active user (you).Fill in your page’s lead form — generate_lead appears under Event count by Event name.
Active users in the last 30 minutes in Google Analytics
The normal reports on the Home page take 24–48 hours to fill in. Until then they may show 0 — that’s normal. Realtime shows visits straight away.

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Common questions

Copy only the ID that starts with G- (for example G-AB12CD34EF) — not the whole code block and not the property number.
  • Make sure you clicked Publish after saving the ID.
  • Turn off ad blockers and open your live page again.
  • Check Reports → Realtime — the Home page is slow to update.
It doesn’t stop the counting. To fix it, go to Admin → Data streams, click your stream, and edit the URL.
Use one or the other for Google Analytics. If you load Google Analytics inside Tag Manager, leave this card empty — otherwise every visit is counted twice.