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A Meta Pixel tells Facebook and Instagram who visited your Sell Page from your ads. Once it is connected:
  • Every visit is counted as a PageView.
  • Every time someone fills in your lead form, it is counted as a Lead.
Meta uses this to show you which ads bring customers, and to find more people like them.
You need: a Facebook account that can open Meta Business (the same one you use for ads). It takes about 5 minutes.

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Part 1: Get your Pixel ID from Meta

1

Open Events Manager

Go to Meta Events Manager and log in with your Facebook account.
You can also get there from Ads Manager: click All tools (the ☰ menu) and choose Events Manager.
2

Create your business account (first time only)

If Meta asks you to create a business portfolio first, fill in:Click Submit, then open the email from Meta and click Confirm. Come back to Events Manager.
Already run Facebook ads? You already have a business account — skip this step.
3

Click “Connect data” and choose Web

  1. Click the green ⊕ button (Connect data) at the top of the left menu.
  2. Choose Web.
  3. Click Next.
Connect a new data source window in Meta with Web selected
If Meta says “You can only create one dataset per account”, you already have a pixel. Close the window and go to the Copy your Pixel ID step below.
4

Name your pixel

Type a name you will recognise, for example:
Click Create. If Meta asks for your website address, you can skip it or enter your Sell Page address — it doesn’t change anything.
5

Close the “install code” window

Meta now asks how you want to add the pixel code to your website (Install code manually or Check for partner).You don’t need either — SellAgent adds the code for you. Click the X in the top-right corner to close the window.
6

Copy your Pixel ID

Your pixel now shows under Datasets. The ID is the long number right under the pixel’s name (inside the red box below). It has 15 or 16 digits.Select the number and copy it.
The Pixel ID shown under the pixel name in Events Manager
Don’t copy the number in the top-right corner of the page. That is your ad account number, not your pixel.

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Part 2: Add the Pixel ID to your Sell Page

1

Open Integrations

In SellAgent, open your Sell Page. Click Insights at the top, then Integrations on the left.
Insights and Integrations in the Sell Page builder
2

Paste the Pixel ID and save

In the Meta Pixel card:
  1. Paste your number into Pixel ID.
  2. Leave Send Lead events switched on, so form sign-ups count as leads.
  3. Click Save pixel.
The Meta Pixel card in SellAgent with the Pixel ID field and Save pixel button
The card now shows a green Connected label.
3

Publish your page

Click Publish (or Republish) at the top right. The pixel only starts working on your live page after you publish.

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Part 3: Check that it works

1

Open your live page

Open your published Sell Page in Google Chrome. Turn off any ad blocker first — ad blockers stop pixels from working.
2

See the events arrive

In Events Manager, click your pixel and open the Test events tab. Within a few seconds you should see:
  • PageView — when the page opens.
  • Lead — after you fill in and send your page’s lead form.
You can also install the free Meta Pixel Helper Chrome extension. Its icon shows the events on any page you visit.
The Overview page in Events Manager can take from 20 minutes to a few hours to show your first events. The Test events tab shows them straight away.

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Common questions

You copied something else. Go back to Events Manager and copy only the number under your pixel’s name — digits only, no spaces or letters.
  • Make sure you clicked Publish after saving the Pixel ID.
  • Turn off ad blockers and open your live page again.
  • Wait a while — the Overview page is slow. Check the Test events tab instead.
  • Check that Send Lead events is switched on in the Meta Pixel card.
  • Your page needs a lead form. Add one in Insights → Form.
  • A Lead is only sent after the form is sent successfully (you see the “Thank you!” message).
The Meta Pixel card holds one pixel. To add more pixels or other tags, use Google Tag Manager.
In the Meta Pixel card click Remove, then publish your page again.